Until the end of April, the MAD window becomes our DENIM LAB - our experimental denim atelier for up-cycling denim. The MAD – Brussels Fashion And Design Platform – is a dynamic space where exhibitions, seminars, and events take place to mobilize the creative energy of Brussels. Hence an ideal space to re-create our DENIM LAB, which is originally based on the 2nd floor of our Antwerp Studio. Come and discover our atelier in action as well as our collection of artisanal pieces embroidered by hand with loose threads of recycled jeans.
For this occasion, we decided to team up with designer Gioia Seghers, who joins our workshop to create kimonos for babies made from recycled denim. Gioia Seghers and Alexandra Jacmin met several years ago while studying fashion design together at La Cambre. After both being part of the NATAN Collective under the direction of Edouard Vermeulen, we collaborate again to create up-cycled baby kimonos. This collection makes sense when we know that Ségolène Jacmin and Gioia Seghers became mothers just a few months ago.
Thanks to everyone who came to the opening last Thursday, we already collected a lot of old jeans to work with. You may still pop by the MAD to drop off your old denim clothes. It will be the occasion for you to meet Suzanne Boymans, our denim specialist, or Gioia Seghers in action working to up-cycle the collected denim.
Photographer Merel Hart, with whom we often work with, is also presenting her remarkable photography project “Tokyo Boys”, which she documented while on a trip to Japan with Alexandra and Ségolène. “As a fashion photographer I regularly work with models. Many of them travel and stay abroad for periods of three to six months but it is their stay in Tokyo that the models talk about most often with me. Their passage there marks them, because of the difficult and different working conditions, the local culture, so exotic…” explains Merel.
Ultimately, this exhibition brings forward the creative forces of four women and their respective teams in order to mobilize discovery, transparency, sharing, up-cycling and craftsmanship.