The BLUE VELVET collection presents two artisanal denim pieces inspired from an ancient Japanese embroidery technique called Sashiko. This technique was traditionally used to make clothing warmer and stronger. Nowadays, the technique has become a decorative art. The hand stitching of the Sashiko technique is usually performed with a white or ecru thread on an indigo canvas.
In 2018, during a trip to Japan, our artistic director Alexandra Jacmin discovered the Sashiko technique. Later that year in her Paris atelier, the idea of creating an artisanal look using this technique was emerging. The initial idea was to adapt extra large pieces of fabric into a feminine silhouette using various techniques and patterns. The PHOENIX pants were created from XXL vintage male jeans and adapted into a feminine silhouette by minimising the fabric. CLYDE was also created from a size 42 and adapted into a size 36. The complete denim look was exceptionally embroidered by hand in our Paris atelier.
Interestingly enough, the artisanal look became reversible by accident. At first, the threads were deliberately left long on the inside in case the fabric needed to be puckered further to obtain a size 36. Once it was finished, the model was fitted inside out, mainly out of curiosity. Almost instantly, we decided this look would be made reversible!