The JACMINETTES are the enthusiasts of FAÇON JACMIN. As a gift for all of their support, we organise exclusive and innovative events, a chance for them to be fully immersed in our Japanese denim world. We created this concept in order to reunite denim lovers and our supporters from day one, building a community of DENIMISTS.

Our first exclusive event with the JACMINETTES took place at the beginning of December 2017. The evening was electric, sharing our passion for denim over cheese and wine – the JACMINETTES community was born! Our OUT OF THE BLUE 18 indigo blue denim collection was showcased at our Brussels studio, providing the JACMINETTES with a sneak preview before the official reveal, later on in the month, at our fashion show in Paris.

The JACMINETTES were reunited again in March this year – 19 of our enthusiastic women, dressed from head to toe in FAÇON JACMIN, posed on the streets of Antwerp, Belgium, for a special photoshoot. The JACMINETTES were the stars – real, inspiring women dressed in our quality Japanese denim collection. During the day we asked some of our JACMINETTES a few simple questions about their desire for FAÇON JACMIN. Get to know them and their passion for denim in these mini interviews:

Hilde first discovered FAÇON JACMIN through our mobile boutique in Brussels and has since become a denim lover, she is a true DENIMIST.

• FJ: What is your favourite denim piece?

• Hilde: I own 8 denim designs, so this is a hard question, but I think the PAIGE oversized bicolour jeans are my all-time favourite.

• FJ: Describe in a few words how FAÇON JACMIN makes you feel.

• Hilde: Stylish and casual.  

Axelle was introduced to FAÇON JACMIN through a private event at our Brussels studio, now she follows our every move and is a loyal member of our JACMINETTE community.

• FJ: What was the first FAÇON JACMIN denim design you bought?

• Axelle: RITA – it is the ideal denim dress for all year round.

• FJ: Describe FAÇON JACMIN in your own words.

• Axelle: Clothes in which every woman can feel good about herself.

Charlotte has been a supporter of ours from the beginning, obsessing over FAÇON JACMIN from day one to now. With 6 denim pieces in her collection, she is a denim addict.

• FJ: What was the first FAÇON JACMIN denim design you bought?

• Charlotte: MARLENE denim coat and the ROMY long denim dress in white.

• FJ: What is your favourite denim piece?

• Charlotte: I can’t pick one favourite! My two favourites are PAOLA and TALI.

• FJ: Describe FAÇON JACMIN in your own words.

• Charlotte: Beautiful and feminine in its simplicity.

For us, this community captures the perfect image of our vision for FAÇON JACMIN. The definition of the JACMINETTES are women who live in our designs and want more of our denim to add to their collection. We are excited about the future of the JACMINETTES and are already busy planning our next get together in June. Join us on our DENIMIST Revolution.