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Talking denim with Paulien Riemis

Talking denim with Paulien Riemis

We're talking denim today with Antwerp-based blogger Paulien Riemis, author of the blog We've also asked her to style our MARCEL top two ways here. 

How do you like to wear denim? How does it fit your day-to-day style?

Whenever I wear denim (which is often!), I used it as a base to start an outfit. I pick a pair of jeans, jacket or even a denim trench coat and then build a look around it. For some reason denim just doesn’t work as well for me when I use it as a finishing touch! I think that’s because I don’t want it to be a last-minute addition, I want my denim to be a strong showstopper. 

And how has it evolved with your style ?

As a teenager and student I used to be more into the classic more rock ’n roll sort of denim: think shredded jeans and hand-painted jackets. I bought a lot of ripped second hand denim pieces and combined these with my other eclectic vintage finds. These days I definitely tend to go for a more simple and sophisticated look. Light denim really has my preference, as it reminds me of a relaxed 70s California vibe, and that’s exactly where I want to be this Summer. I feel like I’m really growing through different kinds of denim! 

Your thoughts on the 100% denim look? 

Oh, I LOVE a full denim look! I’ve been wearing denim on denim since I was a teen, and I think the more grown-up version can be very stylish as well. I tend to wear the same hues of denim together, instead of contrasting light and dark. Again, this to me feels so chic and relaxed. 

Your daytime go-to outfit?

Lately I’m very much into wide-legged jeans, so my current favourite daytime look would be wide jeans, a white tank top, a leather overshirt and flip-flops. 

Your evening go-to outfit?

Talking parties, I like casual and underground clubbing, so I’d dress according to that. I’d wear a cool sleeveless vest like the Marcel on top of a black t-shirt dress with a pair of comfy boots and chunky jewelry. Simple, easy to dance in and very very cool! 

What’s the oldest piece of denim that you still have in your wardrobe?

I don’t like to keep pieces that don’t fit me anymore, and as I'm growing older and my body is changing too, I don’t have a lot of old pairs of jeans. I think my oldest denim jacket must be one that I got cropped and hand painted at a festival a few years ago. I don’t really wear it anymore, but it just has so many good memories to it that I like to keep it anyway. 

If you had to keep only one denim piece in your wardrobe?

A pair of high-waisted straight fit jeans. Whenever I don’t know what to wear, I just grab a pair of high-waisted jeans because it flatters me best and literally goes with anything. You can dress it up or down, wear it in all seasons and for all kinds of occasions. A classic! 



Established in November 2009, POLIENNE is an online style diary that covers daily outfits, travel stories and moodboards full of inspiration with a personal touch.

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Les Belles Personnes x FAÇON JACMIN

Les Belles Personnes x FAÇON JACMIN

A dynamic play, combining humour and emotion: this is what Sébastien Ministru is offering with “Les Belles Personnes”. This play relates the life of three couples of friends, gathering at the table, and sharing their vision of friendship, love, money and family. This is a great way to approach with lightness and irony more serious issues. Directed by Nathalie Uffner, these colourful characters come to life at the Théâtre de la Toison d’Or until Mai 31, 2019.

Our collaboration started few months ago, when Nathalie Uffner had the idea to dress actors in full denim, for a casual-chic look. Call on FAÇON JACMIN was obvious for Sébastien Minitstru. He met Ségolène JACMIN during the TV show “Pop & Snob” and felt seduced by the innovative concept of the Belgian brand.

On stage, a selection of our timeless pieces, enhanced by the six actors: Laurence Bibot, Emmanuel Dell’Erba, Antoine Guillaume, Aurelio Mergola, Pierre Poucet et Soda. It is also an opportunity to discover our new trench dress, ROSETTA, designed for the TIMELESS collection.

A beautiful collaboration that enables us to present our denim wardrobe differently, where actors make our pieces their own and give them life. Do not wait anymore and come discover this play full of surprises!

façon jacmin collaboration with theatre play full denim outfits

façon jacmin japanese denim pieces for women in les belles personnes dynamic play

façon jacmin timeless denim pieces in the dynamic play les belles personnes

façon jacmin collaboration with theatre play full japanese denim outfits

MAD windows: FAÇON JACMIN x Gioia Seghers x Merel Hart

MAD windows: FAÇON JACMIN x Gioia Seghers x Merel Hart

Until the end of April, the MAD window becomes our DENIM LAB - our experimental denim atelier for up-cycling denim. The MAD – Brussels Fashion And Design Platform – is a dynamic space where exhibitions, seminars, and events take place to mobilize the creative energy of Brussels. Hence an ideal space to re-create our DENIM LAB, which is originally based on the 2nd floor of our Antwerp Studio. Come and discover our atelier in action as well as our collection of artisanal pieces embroidered by hand with loose threads of recycled jeans.

For this occasion, we decided to team up with designer Gioia Seghers, who joins our workshop to create kimonos for babies made from recycled denim. Gioia Seghers and Alexandra Jacmin met several years ago while studying fashion design together at La Cambre. After both being part of the NATAN Collective under the direction of Edouard Vermeulen, we collaborate again to create up-cycled baby kimonos. This collection makes sense when we know that Ségolène Jacmin and Gioia Seghers became mothers just a few months ago.

Thanks to everyone who came to the opening last Thursday, we already collected a lot of old jeans to work with. You may still pop by the MAD to drop off your old denim clothes. It will be the occasion for you to meet Suzanne Boymans, our denim specialist, or Gioia Seghers in action working to up-cycle the collected denim.

Photographer Merel Hart, with whom we often work with, is also presenting her remarkable photography project “Tokyo Boys”, which she documented while on a trip to Japan with Alexandra and Ségolène. “As a fashion photographer I regularly work with models. Many of them travel and stay abroad for periods of three to six months but it is their stay in Tokyo that the models talk about most often with me. Their passage there marks them, because of the difficult and different working conditions, the local culture, so exotic…” explains Merel.

Ultimately, this exhibition brings forward the creative forces of four women and their respective teams in order to mobilize discovery, transparency, sharing, up-cycling and craftsmanship.

FAÇON JACMIN x MAD windows : japanese denim

FAÇON JACMIN x MAD windows : Denim kimonos for baby

FAÇON JACMIN x MAD windows : Upcycling denim project

FAÇON JACMIN x MAD windows : Merel Hart photography

A memorable show with NATAN

A memorable show with NATAN

It was only a few weeks ago that FAÇON JACMIN premiered the NATAN couture private show as part of the NATAN collective. This memorable evening was like the denim manifestation of having your cake and eating it too. Perhaps the past few months have been the source of copious existential pondering about our past, present and future of our denim journey. In October and November, it was when we felt the most ambitious, the most open to change, and the most eager to explore, outside of our comfort zone. Instead of transitioning in January, our personal resolution manifested earlier at FAÇON JACMIN, we have decided to share more with you, starting with our new boutique and DENIM LAB in Antwerp...and this video! 

NATAN x FAÇON JACMIN: a denim dream

NATAN x FAÇON JACMIN: a denim dream

When two worlds collide, this is the story of how we met NATAN. In February 2017 FAÇON JACMIN won the prize for "Best Emerging Talent 2016" in the fashion category awarded by C’est du Belge, RTBF, an award that recognises young Belgian designers. The award was presented by Edouard Vermeulen, founder of the couture fashion house NATAN. This was the beginning of an exciting journey for the JACMIN twins. In April 2017, FAÇON JACMIN was fortunate enough to be selected by NATAN, recognised as a young Belgian talent, to showcase our collection at the NATAN store in Brussels, as part of the NATAN Collective. This was an electrifying moment for our women's fashion brand, one we grasped with both hands, ready to highlight and spread the word about our quality Japanese indigo denim. It was the start of a very special relationship…

It was love at first sight for the two of us, falling head over heels for each other – with our devotion to good quality, resistant denim at the centre of our relationship. NATAN focuses on creating a timeless and elegant environment, a philosophy that fits in perfect harmony with the JACMIN twins, a match made in heaven.

From this common vision were born three new, exclusive pieces in a denim capsule collection, created in our trademark quality Japanese blue denim. A collaboration inspired by classic cuts and shapes, all three denim pieces are essentials in a woman’s wardrobe. TILA is a simple, slightly flared denim top featuring a boat neck neckline, enhancing the nape of the neck, adding effortless elegance. TORI is a loose-fitting denim blouse, with the characteristic of snap button fastenings at the shoulder, providing an interesting structure to this understated Japanese indigo blue denim blouse. The star of the collection is VENUS, a reimagined denim jacket – a cult classic in women's fashion. VENUS is unique in its small details, modest deviations from the iconic denim jacket add up to have a powerful effect. VENUS has hidden buttons, resulting in a refined design of the denim jacket. All three pieces have sophistication oozing from the Japanese denim.

NATAN x FAÇON JACMIN is an exciting journey within the denim universe, the centre of our world. Our hope is that, by collaborating with other brands, denim becomes a staple in women's wardrobes, with designs they just can't stop wearing. This is only the beginning, denim is taking over the world – one FAÇON JACMIN design at a time!  

Where to find NATAN -






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