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Although resistant and durable, denim remains infamous for consuming excessive amounts of water and dyes. From the very beginning, we were conscious of this problem and have chosen an environmentally conscious denim atelier to source our denim in Japan. Our atelier currently recycles 99% of the water it uses!

We want to push further. Our Make Denim More Sustainable movement aims to take positive actions throughout time to support this cause. Interested? Be part of the first step!


Join us on Saturday 20 October at our Brussels Studio between 13:00 - 19:00 for our big DENIM COLLECT. Simply bring your old denim or cotton clothes and enjoy some quality time with us at the studio while you give your clothes a new life! Everyone is welcome, for one day only, children and men are allowed in our denim wardrobe for women. This is also the perfect opportunity for you to discover our new collection Blue Velvet.

To show even more love, we will give away coupons for free shipping and -15€ off your next online purchase during the event. 


The next step involves you creating your own denim piece in an atelier organised and supervised by Alexandra JACMIN. This atelier will take place early the following year, giving us the time to recycle your old jeans into new fabrics. During the Local Denim Collect you will get the chance to pre-register for this denim atelier. Places are limited so do not miss your chance!

Be part of our new journey!

One of our jacminettes wearing all FJ denim

FJ denim atelier in Japan

An FJ original series – inspiring JACMINETTES – S1:E2

An FJ original series – inspiring JACMINETTES – S1:E2

We are very happy to share with you the second episode of our inspiring JACMINETTES. Keep up with Stéphanie and Beatrijs on their love for FAÇON JACMIN. And you, what do you love about denim? We can’t wait to read your answers in the comments below!

indigo blue Japanese denim RUBY elegant dress women's clothing summer style FAÇON JACMIN

An FJ original series – inspiring JACMINETTES – S1:E1

An FJ original series – inspiring JACMINETTES – S1:E1

In June we hosted a picnic for the JACMINETTES in the Bois de la Cambre. The day was full of chit-chat and we left feeling even more love for our wonderful clients. Watch this first video to see Catherine, Ethel and Caroline talk about their desire for FJ DENIM. And you? How would you describe FAÇON JACMIN in one word? What’s your favourite FJ design? We can’t wait to read your responses to the questions in the comments below!

P.S. Be sure to stay tuned for the second part to this mini series of interviews! 

olga japanese denim jumpsuit women's fashion belgian creators brussels FAÇON JACMIN

japanese denim clothing for women belgian twin sister creators brussels shopping summer clothes FAÇON JACMIN

 Photos & Video ©Merel Hart

DENIM lovers you should be following on Instagram

DENIM lovers you should be following on Instagram

Let’s be honest, who doesn’t scroll through Instagram before bed – we are definitely guilty of this. We are always on the hunt for inspiring fashion feeds jam packed with DENIM. The twins have exclusively selected their must-follow Instagram accounts and blogs, featuring their one true love and trademark fabric: DENIM. So, what are you waiting for...start following!

First up, is @kellouhar,

A true DENIM addict, Kelly is an inspiring woman with real life experience in the fashion industry, she is the founder of TRADEMARK BLUE. A fashion designer and trend forecaster by day, and a denim and vintage archivist always. With denim at the heart and a genuine passion for Japanese indigo denim, her Instagram feed is an oasis of blue. We just cannot stop loving the theme! She was spotted wearing our MELVIN trench coat during New York fashion week in February this year. We are already thinking of the next FJ design she will rock.

Here is an insider view into the world of @kellouhar:

- Where did your passion for denim start?

"For as long as I can remember I have always been passionate about denim. I was obsessed with the Levis brand, and with the Twisted Levi's adverts in the early 2000’s and even wrote part of my dissertation for my fashion degree about Levi's branding. I was so obsessed with denim I begged my parents to buy me my first Levi's Jacket for my 17th or 18th birthday. I still have it to this day and still wear it."

- Why are vintage clothes a passion of yours?

"I adore vintage clothing mainly because I love that each piece tells a story. Working in the fashion industry where trends come and go on an almost monthly basis, vintage clothing for me never really goes out of style or fashion – vintage clothing is timeless just like a pair of jeans. There are pieces I love for the way they are made or maybe they evoke a memory of where I found the item and where I wore it.  I love finding unique pieces, denim and non-denim, that can be passed down through generations. One of the great things about vintage is that I love the thrill of the hunt, finding a unique piece that nobody else in the world has means I cherish every piece with care. I like to shop at flea markets and shops across the globe, my favourite is the Rose Bowl flea Market in LA and I have some favourite shops in Japan. I also shop online if I’m looking for something particular. I shop from eBay, Depop, etsy as well as some favourite online stores. My most recent find was made on Depop where I re-purchased a Twisted Levi's skirt I used to own as a youngster but got rid of, what can I say, ... I was feeling nostalgic!"

- Tell us your denim dream – what piece of clothing would you love to see created in denim.

"Oh gosh, I’d perhaps love an excuse to wear a denim couture dress. Perhaps something you wouldn’t usually see made from denim."

@ropesofholland lives in a pair of jeans,

The woman behind the blog Ropes of Holland is Lindsey. A former contemporary dancer and physiotherapist, Lindsey has now turned her full attention to fashion. Denim is a recurring feature in her style. A “denim girl through and through” is how she describes herself. We love how she styles her endless collection of jeans. Lindsey boasts a simple and compelling style – from a day look of jeans with a timeless shirt and trainers, to an evening look with jeans and heels. We are always looking out for her staple pair of jeans – be sure to keep your eye out for them too!

@maxheinsbroek gives denim a twist,

Max is a young and vibrant woman. A model with a budding career, she invests her time in brands that she identifies with. We are lucky to be a brand that she believes in and were over the moon to have collaborated with her to celebrate our 2-year anniversary in Amsterdam. She is just starting to enter into the world of denim: For now, our MOD coat, soon to be one of our timeless pieces, is her go to. We cannot wait to see what denim designs become her staples. We love seeing her relaxed and chic style on our feed and look forward to seeing more denim adventures from her.

Max gave us an exclusive sneak peek into her universe:

What is your favourite way to style your denim?

"I like to style my jacket with a pair of black trousers, a simple white t-shirt and a nice bag. Keep it simple."

- How did you start your modelling career? We understand you are also studying to be a programmer, how do you manage to keep up with both?

"I was scouted in one off the little streets in my city; Amsterdam. I was around 18 years old and I had already started my studies. It’s hard to keep up with both and everyone tells me it’s impossible... but I guess I’m too stubborn to listen and now I’m almost graduated!"

- Tell us your denim dream – what piece of clothing would you love to see created in denim.

"My favourite will always be simple denim jeans. That sounds easy, but it’s hard to find the perfect pair!"

And you? What denim addicts are you following on Instagram? We love to discover denim enthusiasts. Let us know in the comments the denim pieces you dream about. Maybe they will be in our next collection! 😉

indigo blue japanese denim jacket women's fashion kelly harrington blogger FAÇON JACMIN

indigo blue japanese denim trench coat timeless design belgian brand new york fashion week FAÇON JACIN

high waisted denim jeans women's street style bloggers FAÇON JACMIN

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indigo blue japanese denim coat mod timeless design belgian twin sister creators FAÇON JACMIN

high waisted denim jeans women's fashion FAÇON JACMIN

Our events: the beating heart of FJ

Our events: the beating heart of FJ

At FAÇON JACMIN we love to form lasting relationships with you. With the twins we are passionate and enthusiastic to see our denim designs create happiness amongst our clients. Our events are a great chance to highlight our vision and focus on a sustainable wardrobe, with pieces for every season and every occasion – made from a functional and durable fabric: denim.

FJ denim is on permanent showcase at our Brussels studio, this is not enough for the Belgian twins.

Since the beginning of our journey, the mobile boutique is on the move in the heart of Antwerp in front of the MoMu and in Brussels at Place Sainte-Catherine. We welcome you there two weekends a month from May to September.

Pop-up events are at the centre of our desire to interact with customers. FJ denim is slowly taking over Belgium, France and the Netherlands, one pop-up event at a time. Next up, we are heading to Mechelen from the 31st May to 10th June.

We also organise private events, creating the perfect opportunity for us to get to know you in a cosy and intimate environment.

Want to have a sneak peak of a FAÇON JACMIN private event?

They can take place at any time and wherever you want; they usually last 3 to 4 hours. Your place, our Brussels studio, a friend’s place? The choice is yours. If the settings allows it, we can come to you with the mobile boutique.

Get a minimum of 6 friends together and fully immerse yourself in FJ denim. Enjoy a drink and some nibbles, while we show you mood boards and snippets from the design process. We also explain in detail our trademark Japanese denim and the inspirations behind each collection, while responding to your questions on our brand.

The clothes are then presented to you and your friends. Try them on in a relaxed environment with the chance to buy directly at the event.

Struggling to style something? Feel free to ask us for some guidance! We will highlight with you the best cuts and shapes to flatter your body shape. Our aim is to help you integrate your own wardrobe into our denim wardrobe – effortlessly creating stylish and timeless looks.

Would you like to book a private event for you and your friends?

Please contact us (scroll to the bottom of the page to fill in the form). 

Find all of our upcoming events here and on our Facebook page and discover more styling ideas from our clients in YOUR LOOKS

denim shirt japanese quality fabric belgian twins private event FAÇON JACMIN

private styling event denim clothing for women belgian twin designers FAÇON JACMIN

indigo blue japanese denim timeless clothing women brussels private event FAÇON JACMIN

Insider interview with the FJ founders

Insider interview with the FJ founders

FAÇON JACMIN is celebrating this week their 2 years in the denim world! We thought this gave us the perfect excuse to interview the Belgian twin creators: get to know their feelings about this momentous milestone in their denim journey. 

It’s been 2 years of Japanese denim: how do you feel?

Ségolène: Yes it’s already been 2 years… time flies when you’re having fun ;) I have lots of different feelings about FAÇON JACMIN, I often have the impression that it’s a big adventure, full of surprises, it reminds me of a rollercoaster!

Mostly, I have a satisfaction feeling, I’ve build something this past 2 years. FJ is like my baby. It’s true that being an entrepreneur is more than a job; it’s a lifestyle. Of course, to launch your own company directly influences your private life.

I have a feeling of freedom. Being able to decide everything and to be your own boss motivates me. I’ve now tasted that liberty and I think I wouldn’t be able to work for someone else anymore.

I often feel emotional when I see how lucky I am to work with my twin sister. We have a particular relationship, I can count on her anytime, she is a hard worker and her creativity always surprises me. To work with her is a challenge, it’s not always easy but I see we are on the same wavelength and 100% committed to our brand.

Alexandra: I feel very good! 2 years of denim and this is far from the end of our denim journey! I have so many ideas and projects in mind for the future of our women's clothing collections. The denim fabric is timeless and always has different results, I am enthusiastic to keep designing with our signature fabric - quality indigo blue Japanese denim.

What has been the best moment for you during these last 2 years with FJ?

Ségolène : When we won the “Best Emerging Talent” price at the Belgian Fashion Awards in November 2017. It was so emotional!

Alexandra: One of the most recent ones, our OUT OF THE BLUE fashion show in Paris, the 14th of December 2017.

If you were to do the last 2 years again, what would you do differently?

Ségolène: It’s a tough question. Nothing in particular I believe. Mistakes help you learn and I don’t regret them. Sometimes I wish I could see my sister more. As she lives in Paris we mainly communicate by email, Skype and WhatsApp. From time to time, it’s good to see her, to be able to work with her, especially to make important decisions.

Alexandra: I would have reinforced the communication at our various events, especially the fashion show in Paris, to create a bigger impact and more reactions.

What have you learnt about each other in the past 2 years?

Ségolène: I’ve learnt that you always get a price for all your efforts and that work means a lot. We’ve been educated that way. Since we were kids our parents have instilled in us the sense of work. The fact that we indeed received the same education makes it easier to collaborate today.

Alexandra: We have learnt to communicate between us, talk about our doubts, our wishes and our fears. We are coaching each other because we are a duo. Before all, it’s important to weld each other and to have coherent ideas – it creates a solid basis for the company. With my sister we’ve learnt to encourage each other, to be positive. We’ve also learnt to explore unknown lands, news resources and to take risks and innovate. Shifting your bearings is important in this business and in life in general.

Where do you see FJ in another 2 years?

Ségolène: In two years I see FAÇON JACMIN as a famous brand in the denim fashion world and women's clothing, outside the Belgian borders. I see FJ spreading in Europe and in Japan, to conquer new markets such as the United States with New York City as our first target. Thanks to FAÇON JACMIN I want to keep surprising people with our Japanese denim designs and our commercial approaches such as the mobile boutique or the Brussels studio. Don’t stop innovating, being in constant movement towards bigger and better things.

Alexandra: In two years I imagine we will have two or three new studios (Antwerp, Amsterdam,Tokyo or New York) and maybe a denim capsule collection for Men.

PS: we are partying in Amsterdam right now at our exclusive pop-up!

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japanese denim 100% cotton women's fashion mobile boutique brussels antwerp FAÇON JACMIN

japanese denim 100% cotton indigo blue women's clothing brussels FAÇON JACMIN

FJ twins japanese denim clothing women's fashion brussels FAÇON JACMIN


The story behind our denim

The story behind our denim

The Belgian twins have just returned from a trip to Japan during which they visited the atelier where FAÇON JACMIN sources its denim in the Okayama region. As beautiful as the region was, the process that went on inside the atelier was just as remarkable. They learned about the entire process of making denim from start to finish and the amount of craft and care that went into each thread of fabric. We want to share with you the journey our Japanese denim goes through – all the way from Japan to our Brussels studio and then to our clients, there are several steps before you wear it in your everyday lives.

STEP 1 the dyeing process

The start of the journey for our Japanese indigo blue denim is the dyeing process; the technique used is rope dyeing. They use two different processes of rope dyeing – one bigger line, where up to 10 tips can be dyed, and one small line, where 100% natural indigo dye is used. In this area of Japan, the Okayama region, cotton yarn was traditionally dyed by hand, this process is called “kase dyeing” and is when the cotton is dyed before weaving – artisans worked by hand, soaking the yarn and drying, repeating the process. The atelier aims to reproduce this technique with their original rope dyeing machines. Their technology and water process allow the indigo dyeing to be the most authentic – this ensures that our denim at FAÇON JACMIN is truly unique. This means that not only our denim designs for women are exclusive, but also the quality Japanese denim we use as our trademark material is individual.

STEP 2 – the weaving process 

Once dyed, the denim yarns are weaved into fabric sheets. At the atelier they still use the traditional denim weaving machines – making their process more authentic. The machines are old Japanese shuttle weaving machines from the brand ToyoDa and are from the 1950s to the 1970s. They have a total of 120 machines, 50 new and 70 old – creating a mix of different weaving processes. In their opinion, the older machines create the best weaving finish – the denim has less tension, allowing more flexibility as well as fewer irregularities. The twin designers found this process fascinating, seeing their Japanese indigo blue denim in the making.

STEP 3 – the finishing process

This is the final stage in the process at the atelier. All the fabrics are finished using a specific machine – increasing accuracy and quality. In this area of the atelier the main focus is finishing, inspection, testing, checking technical data – such as colour, and finally, packing. After this process our denim is on our way to us, ready to be made into our elegant and unique denim designs for our studio in Brussels.

Sustainability at the atelier

Denim requires high levels of water and therefore is renowned for doing harm to the environment. At the atelier they are aware of this issue and have processes in place to ensure the best care is taken in consideration to the environment. They have adopted a clean water purification system – once the water has been used during the dyeing process, the water is purified and returned to the river. This process is necessary for the environment and the Belgian twins are proud to use denim that focuses on environmental concerns. The atelier is verified within the STANDARD 100 by OEKO-TEX, a worldwide certification system for textile products at all processing levels. It focuses mainly on pollution during the processing stages of textile production, as well as customer safety. This is an increasingly important aspect of production as the mark we leave on our world becomes more and more important. At FAÇON JACMIN we are aware of the steps we need to take to become a women's fashion brand with a conscience.


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Denim Vintage Shopping Guide to Tokyo

Denim Vintage Shopping Guide to Tokyo

The JACMIN twins are back from Japan and ready to share their top 6 spots for all your wildest vintage denim dreams! 

Truly a treasure trove, this superb Japanese vintage denim boutique sports a powerful selection of unique and collector pieces from the 40’s and 90’s complemented by a more recent collection. From casual and workwear to more feminine pieces, you will want to buy everything and stay for hours. Affordable to expensive.

Shop here for denim, womenswear, menswear, accessories, and furniture.

location-icon Kamimeguro 


    This beautiful multi-brand boutique, only for men, combines authenticity and modernity in the heart of Japan. At Maidens Shop you will find clothing, accessories and recognise a variety of American brands. Next door the shop Well-Made by Maidens Shop offers a selection of high-end workwear. Affordable to expensive.

    Shop here for denim, menswear and accessories.

    location-icon Harajuku

    3. TORO

      This old-timer boutique specialises in quality vintage denim from the US and Europe. If you’re feeling the 90’s, this is the perfect place for you. Wider selection includes older pieces as well as more recent ones. Welcoming staff. Rather expensive.

       Shop here for denim, womenswear, menswear and accessories.

      location-icon Harajuku

      4. BERBERJIN

        Opened more than 20 years ago, this classy Japanese shop offers a large selection of vintage denim. Amongst others, you will recognise many American brands from the 50’s to 90’s and sometimes older. Affordable to expensive.

        Shop here for denim, casual wear, workwear, shoes, womenswear and menswear.

        location-icon Harajuku 

        5. SANTA MONICA

        The Santa Monica branch operates a total of 6 boutiques in Tokyo. They guarantee a large selection of casual basics and more feminine pieces mostly from the 80’s, however they have older and newer pieces as well. Quite affordable.

        Shop here for denim, workwear, casual wear, womenswear and menswear.

        location-icon Harajuku 

        6. RED WOOD

          This Japanese boutique offers a broad range of vintage as well as new clothing, accessories, and shoes. Presents a rather masculine western workwear style. Quite affordable.

          Shop here for denim, workwear, casual wear, womenswear and menswear.

          location-icon Shibuya 



          Get to know the JACMINETTES

          Get to know the JACMINETTES

          The JACMINETTES are the enthusiasts of FAÇON JACMIN. As a gift for all of their support, we organise exclusive and innovative events, a chance for them to be fully immersed in our Japanese denim world. We created this concept in order to reunite denim lovers and our supporters from day one, building a community of DENIMISTS.

          Our first exclusive event with the JACMINETTES took place at the beginning of December 2017. The evening was electric, sharing our passion for denim over cheese and wine – the JACMINETTES community was born! Our OUT OF THE BLUE 18 indigo blue denim collection was showcased at our Brussels studio, providing the JACMINETTES with a sneak preview before the official reveal, later on in the month, at our fashion show in Paris.

          The JACMINETTES were reunited again in March this year – 19 of our enthusiastic women, dressed from head to toe in FAÇON JACMIN, posed on the streets of Antwerp, Belgium, for a special photoshoot. The JACMINETTES were the stars – real, inspiring women dressed in our quality Japanese denim collection. During the day we asked some of our JACMINETTES a few simple questions about their desire for FAÇON JACMIN. Get to know them and their passion for denim in these mini interviews:

          Hilde first discovered FAÇON JACMIN through our mobile boutique in Brussels and has since become a denim lover, she is a true DENIMIST.

          • FJ: What is your favourite denim piece?
          • Hilde: I own 8 denim designs, so this is a hard question, but I think the PAIGE oversized bicolour jeans are my all-time favourite.
          • FJ: Describe in a few words how FAÇON JACMIN makes you feel.
          • Hilde: Stylish and casual.  

          Axelle was introduced to FAÇON JACMIN through a private event at our Brussels studio, now she follows our every move and is a loyal member of our JACMINETTE community.

          • FJ: What was the first FAÇON JACMIN denim design you bought?
          • Axelle: RITA – it is the ideal denim dress for all year round.
          • FJ: Describe FAÇON JACMIN in your own words.
          • Axelle: Clothes in which every woman can feel good about herself.

          Charlotte has been a supporter of ours from the beginning, obsessing over FAÇON JACMIN from day one to now. With 6 denim pieces in her collection, she is a denim addict.

          • FJ: What was the first FAÇON JACMIN denim design you bought?
          • Charlotte: MARLENE denim coat and the ROMY long denim dress in white.
          • FJ: What is your favourite denim piece?
          • Charlotte: I can’t pick one favourite! My two favourites are PAOLA and TALI.
          • FJ: Describe FAÇON JACMIN in your own words.
          • Charlotte: Beautiful and feminine in its simplicity.

          For us, this community captures the perfect image of our vision for FAÇON JACMIN. The definition of the JACMINETTES are women who live in our designs and want more of our denim to add to their collection. We are excited about the future of the JACMINETTES and are already busy planning our next get together in June. Join us on our DENIMIST Revolution.




          denim-chic-outfit-inspirationPhotos ©Sarah Van Praag

          Admiring ARTISANAL Art

          Admiring ARTISANAL Art

          Our three new artisanal denim pieces each have a unique story of their own. The beginning and birth of these quality Japanese denim designs originated from a mixture of elements – the rich blue colour, the characterising feature in this collection, is inspired by Poliakoff’s art and Picasso's blue period within his paintings. The embroidered patterns and textures are inspired by mosaic patterns in Moroccan architecture. Both inspirations have an overwhelming effect in creating elegant and individual denim designs, all made from our signature 100% cotton, quality Japanese denim. Sure to be standout pieces in any women's wardrobe.

          Our embroidered dress, RIHA, and embroidered blazer, VOG, are both a labour of love. Both individually embroidered by hand, taking respectively 300 and 600 hours to create, are a spectacle to be admired in artisanal craft. Using different shades of blue from loose threads of old jeans these new denim pieces gain a story behind them - with sustainability and a second chance at the forefront. The varying shades of blue thread against the white denim create an inspiring impression, both technical masterpieces. Our assembled skirt JIL showcases another artisanal technique – patchwork. An assembly of 1000 individual pieces hand stitched together to create a distinctive design. All three pieces are a true testament to artisanal designs - and the Belgian twin designers are proud to include these in their latest denim collection for women.

          Artisanal design deserves to be praised and championed more within the fashion industry. FAÇON JACMIN has aimed to highlight the importance of supporting traditional methods and small communities of artisanal producers throughout our denim journey. Each piece is made from our Japanese denim woven in Okayama, ensuring the denim retains its resistance and strong heritage. Each piece is also made entirely from hand, embroidered by Alexandra JACMIN herself, and other artisanal enthusiasts – a real team effort!

          All that was left was to present these wonderful creations to our audience during our first fashion show OUT OF THE BLUE in Paris, last December, presenting our entire denim collection for women. The setting: the glamorous old General Delegation building for Brussels – a fitting environment for the Belgian twins first show. The atmosphere was electric, and the artisanal denim pieces were the stars of the show. Artisanal design shone bright that evening and continues to shine bright within FAÇON JACMIN.

          Long live ARTISANAL craft.


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