Belgian designer Alexandra Jacmin and her entrepreneur twin sister Ségolène Jacmin established their label FAÇON JACMIN in 2016. After graduating from La Cambre, Alexandra worked for Maison Martin Margiela and Jean-Paul Gaultier. The duo has since carved out a unique position amongst Belgium’s most innovative emerging talents.
FAÇON JACMIN aims to give women more assurance, draw out their seductive side, by diversifying and sophisticating denim. Denim becomes an attitude, somewhere between boldness and elegance. It is brought to a charismatic revival through a desire for fluidity and lightness – a vision for a modern, desirable, and determined woman.
Essentially rooted in the seventies and nineties, Alexandra’s designs explore the codes of seduction, and the alliance of masculinity and femininity. If denim remains the field of predilection in Alexandra’s collections, other fabrics are intertwined with it to present a playful silhouette.
The brand proposes three types of eco-conscious collections. A collection of ready-to-wear timeless pieces - not affected by the passage of time - as well as seasonal collections. And lastly, capsule collections made of up-cycled artisanal designs that are crafted by hand in our Paris atelier
FAÇON JACMIN was awarded “Best Talent 2016” by C’est du Belge/RTBF, and a year later, in 2017 an award for “Best Emerging Talent” at the Belgian Fashion Awards. Featured in: Marie Claire, ELLE, Le Vif Weekend, De Standaard, Paris Match, ...
A Japanese love story
FAÇON JACMIN is a denim wardrobe for women, created with Japanese denim at the heart, giving the clothes finesse and durability. Japan, renowned globally for producing the best denim, has managed to preserve their traditional, artisanal craft creating an affinity to authenticity.
The natural indigo, a dye that is among one of the oldest, gives the pieces a rich colour, as well as a rich history. Natural indigo is still used in Japan, resulting in deep blues and improved wear resistance. They work with traditional machines that create a tighter weaving pattern improving resilience, while offering strength and delicateness at the same time. Japanese denim, supported by the culture of perfectionism, has a premium and distinctive composition that has become the nation’s pride, leaving a mark in Japanese modern history - a history that is a true mix of tradition and innovation.
Since the beginning of FAÇON JACMIN, the twins have been influenced and passionate about embracing Japan and its rich culture. It has become a ritual to visit Japan once a year to feel and breathe the way of life there, bringing back with them more inspiration to create and share experiences.