In 2016, Belgian twins Alexandra and Ségolène JACMIN join forces to create a modern denim wardrobe for women. Her entrepreneur sister Ségolène complements Alexandra, who graduated from La Cambre and cut her cloth at Maison Martin Margiela and Jean-Paul Gaultier.
FAÇON JACMIN offers a collection of garments created with denim sourced from Japan and produced in Europe by artisans and denim specialists. Japan is renowned globally for producing the highest quality denim and has managed to preserve their traditional artisanal craft creating an affinity to authenticity.
Façon, manner in French, is also reminiscent of the métier “façonnier”, which conveys a sense of craft and design.
The brand proudly breaks the restraints of fashion by diversifying and sophisticating denim. A FAÇON JACMIN piece invokes boldness with a touch of delicateness. High quality denim clothes to highlight a women’s charisma, liberate their gestures and gracefully embrace them at all times, all seasons and all occasions.
FAÇON JACMIN was awarded “Best Talent 2016” by C’est du Belge/RTBF, and a year later, in 2017 an award for “Best Emerging Talent” at the Belgian Fashion Awards.
A Japanese love story
FAÇON JACMIN is a denim wardrobe for women, created with Japanese denim at the heart, giving the clothes finesse and durability. Japan, renowned globally for producing the best denim, has managed to preserve their traditional, artisanal craft creating an affinity to authenticity.
The natural indigo, a dye that is among one of the oldest, gives the pieces a rich colour, as well as a rich history. Natural indigo is still used in Japan, resulting in deep blues and improved wear resistance. They work with traditional machines that create a tighter weaving pattern improving resilience, while offering strength and delicateness at the same time. Japanese denim, supported by the culture of perfectionism, has a premium and distinctive composition that has become the nation’s pride, leaving a mark in Japanese modern history - a history that is a true mix of tradition and innovation.
Since the beginning of FAÇON JACMIN, the twins have been influenced and passionate about embracing Japan and its rich culture. It has become a ritual to visit Japan once a year to feel and breathe the way of life there, bringing back with them more inspiration to create and share experiences.