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Denim journey

Our Story

Belgian designer Alexandra Jacmin and her entrepreneur twin sister Ségolène Jacmin established their label FAÇON JACMIN in 2016. After graduating from La Cambre, Alexandra worked for Maison Martin Margiela and Jean-Paul Gaultier. The duo has since carved out a unique position amongst Belgium’s most innovative emerging talents.

FAÇON JACMIN aims to give women more assurance, draw out their seductive side, by diversifying and sophisticating denim. Denim becomes an attitude, somewhere between boldness and elegance. It is brought to a charismatic revival through a desire for fluidity and lightness – a vision for a modern, desirable, and determined woman. 

Essentially rooted in the seventies and nineties, Alexandra’s designs explore the codes of seduction, and the alliance of masculinity and femininity. If denim remains the field of predilection in Alexandra’s collections, other fabrics are intertwined with it to present a playful silhouette.

The brand proposes three types of eco-conscious collections. A collection of ready-to-wear timeless pieces - not affected by the passage of time - as well as seasonal collections. And lastly, capsule collections made of up-cycled artisanal designs that are crafted by hand in our Paris atelier

FAÇON JACMIN was awarded “Best Talent 2016” by C’est du Belge/RTBF, and a year later, in 2017 an award for “Best Emerging Talent” at the Belgian Fashion Awards. Featured in: Marie ClaireELLE, Le Vif Weekend, De StandaardParis Match, ....


A Japanese love story
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