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Denim journey

Our Story

Belgian designer Alexandra Jacmin and her entrepreneur twin sister Ségolène Jacmin established their eco-conscious label FAÇON JACMIN in 2016. After graduating from La Cambre, Alexandra worked for Maison Martin Margiela and Jean-Paul Gaultier. The duo has since carved out a unique position amongst Belgium’s most innovative emerging talents.

FAÇON JACMIN is an attitude. With their label, the twins aime to give women more confidence and empower them in their everyday life, helping to express themselves to the fullest.

Alexandra’s designs explore the codes of seduction, and the alliance of masculinity and femininity. If denim remains her field of predilection, other fabrics are intertwined with it, to present a playful silhouette, meddling boldness and charm – a vision for an eco-conscious, modern, desirable, and determined woman. 

Next to the main collections, capsule collections made of up-cycled designs are crafted by hand in our atelier in Antwerp and revealed once a year.

FAÇON JACMIN was awarded “Best Talent 2016” by C’est du Belge/RTBF, and a year later, in 2017 an award for “Best Emerging Talent” at the Belgian Fashion Awards.  

A Japanese love story
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