DENIM + FEMINIST = DENIMIST
DENIMIST is a creative feminine energy inspired by denim and initiated by our team at FAÇON JACMIN. This project aims to bring women together to express their individual power and to let them feel the collective energy that allows them to move and be moved. It is an ode to women, self-love and sisterhood, carried by the universal, rebellious and youthful character of denim - a fabric that has a long history with gender equality and women’s emancipation.
“All misfortune comes from immobility”
- Jacques Brel
DENIMIST means to fuel women, to encourage them to do things they have never done before, through various creative projects. It focuses on different causes in line with our values, such as sustainability, gender equality, human rights or mental health for instance. Much like Ann Brashares’ book The Sisterhood Of The Travelling Pants, in which 4 best friends hatch a plan to stay connected by sharing a pair of secondhand jeans - we believe that denim can bring us together and our collective creativity can bring forward positive action.
Last summer in Paris, our 5-women team started building this daring project. On Friday 22nd of November 2019, 70 women wearing FJ denim brought our new DENIMIST project to life. Just in time for the international day for the elimination of violence against women, we made some noise during a 5-minute performance at Brussels Central Station.
First of many, this event was realised with the help of Béa Ercolini, first ambassador of DENIMIST, former editor-in-chief of ELLE Magazine Belgium, and founder of the non-profit organisation "Touche Pas À Ma Pote" that fights harassment of women in public spaces.
For this occasion, a number of hand crafted upcycled denim shirts were designed in Alexandra Jacmin's Paris atelier. These will be available online shortly and 10% of profits made will be donated to the non-profit organisation "Touche Pas À Ma Pote".